What a builder’s website needs
A useful construction website answers three questions fast: what you do, where you work, and how to get in touch. Everything else supports that.
General information, not legal, planning or building-regulations advice.
Say what you do in plain English
List your main services the way customers ask for them — loft conversions, kitchen fitting, roofing, groundworks — not jargon. A short home page plus a page (or clear section) per main service is enough for most small firms.
Show where you work
Name the towns, boroughs or counties you actually cover. Don’t list places you won’t travel to. If you cover a wide area, a short “areas we cover” page or section keeps it honest.
Make it easy to enquire
Put a clear email address and a contact form on every page. Say roughly how soon you usually reply. This site publishes email only for Web Designer Limited; for your own firm, decide carefully whether a phone number belongs on the site.
Use real photos of your work
Stock photos look generic. Phone photos of finished jobs — with the client’s permission — build trust faster. See Photos of your construction work.
Show trust you can check
Only list accreditations, insurance and memberships you hold. Link each one to the scheme’s own checker where you can. Never invent badges. See Trust and accreditations.
Keep the words honest
Don’t promise Google rankings, a set number of leads, or “guaranteed” results. Don’t claim to be the best, leading or cheapest. Say what you do, who it’s for, and how to contact you.
Basics that still matter
- Works on phones
- Loads quickly
- Unique page title and short description for each page
- Privacy notice and terms
- Domain registered in your name
A simple starting set of pages
Home · About · Services (or one page per service) · Areas · Projects or gallery · Contact · Privacy · Terms. Add more only when you need them.
When you’re ready for a fixed-price build, see Website sizes or ask for a written quote.